A race for recognition by hip-hop artists

Entries for the outstanding performance awards scheduled for December are now being acknowledged by the organizers of the Zimbabwe Hip Hop Awards (ZHHA).

Last Thursday they started taking entries and entries will be available until 30 October.

Entry submissions will be made to those who can make it to their respective offices in Harare and Bulawayo, both physically and digitally.

Founding member Aldrin ‘Beefy’ Harrison said in an interview with The Herald Arts that all hip-hop artists were free to participate.

“We have opened the submission call for entry to the ZHAA show,” he said. We have set steps for those who physically apply, led by the Covid-19 regulations.

This year’s reason we added the physical component is that some found it challenging to go through the whole online process, while others have internet difficulty issues. Again, a team is set up and ready to physically assist the artists and all entries close by October 30.

From November 1 , 2019 to October 30, 2020, Harrison said nominated artists must have published content.

He said the awards would take place at a venue on December 12, to be revealed soon.

“Depending on the status of the Covid-19 regulations at the time of production, the awards will be either virtual or traditional,” said Harrison. The ceremony will be held on 12 December, and we have yet to deliberate on the venue.

“Our goal is to use elements of mainstream youth culture and media to encourage, motivate and empower the music of young people by identifying and celebrating local artists in their respective genres, as the leading authority of ZHHA culture and Africa’s first and prestigious hip hop awards.”

This year, Harriosn said The Pogues Whiskey was the headline sponsor.

The Pogues Whiskey is new to Zimbabwe and they think that the world of speech, colors, adventures, music, warmth and artistic instruments is Africa, “he said.” “They are our primary sponsor, so ‘The Pogues Zim Hip Hop Awards’ will be recognized as the 2020 edition of the awards.”

While controversy has dogged the awards show every year, organizers promised a more organized and unforgettable event.

The show is celebrating its 10th anniversary this year and on November 12, nominations will be announced.

Some of the categories include, among other things, best collaboration, artist of the decade, best hip-hop band, best rapper, song of the year and video of the year.